In the Sales era, one could rent a cabin in a national park for as little as $1 a day, board with a farmer in the country for $12 a week, spend a week on a Mississippi River boat for $47.50, or stay at a luxury dude ranch for up to $75 a week. Many argued that paid vacations for workers might, in fact, prove profitable for their employers. Slowly, American businesses began to offer industrial workers the same types of vacation privileges that the white-collar work force had been enjoying for half a century. The Hilton and other hotels of the Depression and war dominated era would have focused on sales rather than diversify. With the end of the war and the young servicemen back at home with their families, the marketing era had begun. With the technology advances beginning in the 1950s, this new consumer wanted more than just a place to vacation. They wanted an economical price as well as amenities. Hilton Hotels evaluated this change and began adjusting their product, their placement, their promotion and their pricing accordingly.
Since the late 1950s, America has been in the fast lane. The accent is on convenience and speed. The Hilton's product line changed from the sales era. Now the company offers Honors Points programs, courtesy shuttle service, online registration, speedy check-in, and amenities such as stocked refrigerators and indoor swimming pools. The have also expanded their product line, catering to customers with different needs through garden inns, suites, resort hotels and commercial hotels.
"Times are changing very quickly." as stated by Hilton's Senior Vice President of Sales and Marketing. Hilton has become synonymous with getting value for the price you pay. Hilton has developed hotels for the middle-class income traveler to the vacationer to the first-class luxury traveler.
Hilton Hotels always seems to be located in the right 'spot', whether its, a busy downtown convention area, three minutes from the airport, or in an adjacent suburban city within driving distance to all the tourist sites.
The best promotion that Hilton Hotels has established is word of mouth. A great meeting facility keeps business travelers and convention patrons booking their next meeting with the Hilton. Outstanding accommodations, family vacation packages and recreational options reminds the vacationing patron or family of their positive hotel experience and their willingness to stay at a Hilton their next vacation.
Hilton's product line, pricing strategy, placement and promotional opportunities helps keep Hilton Hotels in the forefront in the lodging industry.